KEEP RIDING IN 2021

You, along with millions of other riders across the U.S., discovered the joy and endless potential of bicycling in 2020. Bikes got us where we needed to go, provided an activity the whole family could enjoy and got us outside for a breath of fresh air when we needed it most.

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As we emerge from the COVID-19 pandemic, we envision more people riding bikes more often to improve their health, connect their communities, boost the economy, strengthen our nation and protect the planet. We entered this new year with a great deal of optimism. We are pedaling head-on into 2021 to discover our own potential, challenge ourselves and experience our best year yet thanks to bicycling.

REASONS TO RIDE IN 2021

As we start fresh for a new year, there are so many reasons to keep riding.

COMMUNITY - FREEDOM - PERSEVERANCE - ACHIEVEMENT - CELEBRATION

freedom

Bikes are the ultimate tool of freedom. There is no definition of where, how or why they should be used. It is up to you, the rider, to define and defy those limits. We hope to see people finding the freedom to ride more for transportation, for exercise, for family time, for fun and for everything in between. Freedom is waiting, all you need to do is start pedaling. 

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achievement

We can accomplish a lot more than we give ourselves credit for. This year is about setting goals and challenging ourselves and those around us to achieve them. Our achievements and those of others will inspire and propel us to take on our next challenge.

RIDE MORE MILES CLUB

JOIN THE CLUB

RIDE MORE MILES

You discovered the joy and endless potential of bicycling in 2020. As we start a new year, discover your own potential and join the movement to ride more in 2021.

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